How to make Google My Business work for you

August 22, 2018 · Posted in Perth News · Comments Off on How to make Google My Business work for you 

You know how important your customers are to your business. But did you realise that your business is also important to your customers? Your business is helpful and can provide answers and solutions to your customers’ problems. Your business is a problem solver, but of course, with your own spin.

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Google My Business

We are living in the age of information. Nowadays, people, especially your potential customers, are looking for a product or service that can solve their problems, bring entertainment, and make them feel better as a person, or overall make their lives easier. In that sense, your business makes Google “look good.” Google understands the importance your business plays in their “relevance” and “helpfulness”. That is why the search engine refers it searchers to your business. This the way Google rewards you by showing your business to more customers. As a business owner, Google’s reward could be a great opportunity for your small business to maximise your marketing channels. With that being said, Google My Business is an excellent tool wherein you can market or launch your product or service to your targeted customers. So whether your business runs from a physical address, an e-commerce website, or one that delivers goods and services to your customers – having an optimised Google My Business listing is advantageous.

So what is Google My Business? It is a free business listing where you input your business information. Google loves when you provide this information so that they can pass it along to the searcher. That’s because most searchers look for businesses based off of the product or service, specialty, and location. When signing up for your small business, you need to make sure that the information that you add about your business is accurate and consistent on Google My Business and other online directories your business is on to avoid negative effects to your online visibility. For more on how Google My Business can help your small business, check this out:

Downsizing for a bigger, fuller life

May 15, 2018 · Posted in Perth News · Comments Off on Downsizing for a bigger, fuller life 

Downsizing a home is a great way to improve a difficult situation or to simply make an out of a stressful life. In doing the home downsizing process, you get more benefits and advantages, but not all are financially. A custom-built sofa is packed with storage above and below. Lower mortgage payment is the most obvious advantage of downsizing. Of course, it lowers the mortgage payment when you downsize your home. Perhaps there are many different reasons why people are downsizing their homes, but the most common reason is to make life financially simpler. Many homeowners decide to downsize because of a financial incident or difficulties due to job loss. For many, finding a home in Perth WA with lower mortgage payments means less stress and less time at working place making money to pay a larger house.

Another advantage of downsizing your home is the lower utility bills for a home to go with. Of course, you should have a small mortgage payment and a lower utility bill when you have a smaller home. Also, you don’t have to think about the heating and cooling in your smaller home because it is cheap and is not bringing a strain on a tight budget.

Moreover, a smaller home doesn’t require much time when to maintain and clean. In a smaller home, you spend less time in cleaning which means you will have some time to relax, de-stress, or do some other important tasks such as managing your business, spending time with your kids, etc.

There might be some benefits and advantages when downsizing a home, but the downsizing process takes a great deal of your time and effort. In addition, downsizing is also not ideal for families who like to have big gatherings and big parties because downsizing a home means few big gatherings and few big parties due to the fact that you lack of space to place your guests especially during overnight parties.

For more on downsizing a home, read this:

You may also check out Under Armour CEO Kevin Plank reveals the 2 biggest misconceptions entrepreneurs have

Tricks used in scams

August 3, 2017 · Posted in Perth Business News · Comments Off on Tricks used in scams 

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Being scammed or being victimised by any fraudulent transaction is certainly not pleasant. If you fall victim to a scam, chances are you would lose so much not only in terms of financial stability but also in the aspects of reputation and future dealings.

Scams are done by people who are hungry for money, more reputation and more opportunities. It is quite understandable of course that you would like to have a bit more than what is already yours. But definitely, losing face and funds are not worth the promise of a better opportunity.

Therefore, you need to know how to protect your small business in Perth against scammers. Not only would you be able to save yourself, you would also contribute to the constant vigilance that the public and the authorities put up against scams. After all, you know what they say about criminals not flourishing if there are no victims to prey on.

So how do you keep your small business safe from scammers? Perhaps the best tip is to always stay vigilant. You cannot always easily believe people when they offer you something that is too easy or too promising. It is not a matter of doubting every single offer made to you-it is being on the safe side.

Protect yourself by learning what tricks are being used by scammers:

What Are the Benefits of Team Building?

May 10, 2017 · Posted in Perth Business News · Comments Off on What Are the Benefits of Team Building? 

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What is team building? Team building is one of the most overlooked, yet most important strategies any business should focus on. Why? Because it is the most effective way is more about bringing out of your employees what they already have inside of them. Yes, you are sure that your employees have skills. However, it may be that they just don’t know how to bring certain things out of themselves, such as ideas that they have. This is where team building tips can really come in handy.

The first step in team building is to look into team building events. There are some services out there that specialise in organising these events for corporations and they are also the ones who conduct. Whether you are in need of department team building or you need to build teams throughout the entire company, these events make it possible.

Team building really depends on what your preferences are and how you believe your employees will respond to the different types of training. The employees will be able to better know each other, which is a great way to help them in working together. Team building programs help a lot of areas in your business including your team’s decision-making process, management skills, creativity, team work and more. Read more at:

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8 Mistakes To Avoid When Naming Your Business

How Snapchat became the darling of next gen social media

December 15, 2016 · Posted in Perth Business News · Comments Off on How Snapchat became the darling of next gen social media 

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For modern Perth companies, social media marketing has been one huge source of traffic, particularly those targeting the younger demographic. It’s rare to find a successful company that doesn’t engage with Facebook, Twitter, and other social media platforms. But one platform that isn’t typically viewed from a marketing perspective is Snapchat.

Snapchat is the social media app that allows users to send limited-viewing-time, self-destructing video and picture messages. Some might consider this social networking site as an ideal platform, but the statistics might surprise you: Sumpto, a company focused on marketing to college-age individuals, found that 73% of college students would open a Snapchat from a familiar brand, and 45% would open one from an unfamiliar brand.

Immediacy of the experience is the most interesting thing about Snapchat. While there are workarounds to save the images, there’s still a time limit on how long it will be on the app. This is a great thing for marketers since you can add a sense of urgency.

Snapchat itself can make that easier, allowing you include captions and even draw on the picture in different colours. Keep in mind that many users use Snapchat for its high entertainment factor, so keep content as funny, quirky, or surprising as you can to keep users’ attention on your Snaps.

According to an article published by Smart Company Australia, Snapchat is the new darling of next gen social media. Find out why by reading this:

5 Inexpensive Ways To Promote A Product Launch

June 1, 2016 · Posted in Perth Business News · Comments Off on 5 Inexpensive Ways To Promote A Product Launch 

When you run a business, you need to go all the way to make it grow and become successful. If you are manufacturing your own product, you need to understand all the principles of manufacturing from starting with raw materials until the product is finished. Once you studied all of these, you now need to understand how to promote for this product and let the people know about it in order to purchase it.

Promoting your product is a vital aspect of business and something that you should spend time doing every day. Planning how or actively promoting your business should be something you dedicate at least an hour to within your working day. It may be not your priority these days but you need to remember that you may not be in the future, and you must be continuously searching for the new clients of the future.

There are many different ways to promote a product, and with today’s digital advancements, the communication of your businesses benefits and products doesn’t need to be a difficult task. There are many different media outlets like social media, as well as printed advertising, and the internet has broadened the reach of so many businesses nowadays.

Technology has made our lives easier especially when promoting a business. One of the biggest advantages it gives is inexpensive product promotion. Click here for more details:

We also have an article about How Snapchat became the darling of next gen social media

8 Mistakes To Avoid When Naming Your Business

January 6, 2016 · Posted in Perth Business News · Comments Off on 8 Mistakes To Avoid When Naming Your Business 

Have you already decided to quit your job and become your own boss? So you’ve made a decision the decision to start your own business in Perth because you got that great idea and you believe that you’re just a single step away to pursue your dream. You are one step away from becoming an entrepreneur, but you desperately need to create a business name… perth businessWhen creating a name for your business, keep in mind that this task should not be taken lightly as there are many things to consider. Depending on what you want to do, where you want to do business, what industry you’re getting into, is the business local, national, or international.

Furthermore, there are several factors that could affect the way you name your business – does your company manufacture something, make something, sell something, buy something, trade something, or give something? Is it a non-profit organisation, or a family business? Each one of these factors can effect what your name should be.

Naming a business is not as simple as it should. Keep in mind that your business name serves as your brand, the one that will describe and represent what your business is all about. Hence you need to choose the best one for you. Here are 8 mistakes to avoid when naming a business:

Under Armour CEO Kevin Plank reveals the 2 biggest misconceptions entrepreneurs have

November 17, 2015 · Posted in Perth Business News · Comments Off on Under Armour CEO Kevin Plank reveals the 2 biggest misconceptions entrepreneurs have 

With all the advancement in technology particularly the popularity of the internet and social media, the career of becoming an entrepreneur has become one of the driving forces in the economy. Today’s entrepreneurs are the ones that control the flow of the world’s economic growth making them valuable assets of the company.

Perth Business News

Kevin Plank, Under Armour CEO

Nowadays, entrepreneurs have made a major impact in the economy as their job has become so broad. As they continue to progress, their scope will continue to change the world.

There are many great reasons why many individuals decide to quit their jobs and decide to start their own business venture. One of which is that they want to be their own boss. Another reason is they want to feel the excitement of creating their own strategies and managerial techniques on how they can grow their company.

However, there are some things that bother aspiring entrepreneurs to get started – starting capital and dominating the market are two of the most common challenges aspiring businessmen faces.

Kevin Plank, the founder and CEO of Under Armour, was once a business aspirant who experienced such issues. According to Plank, he started Under Armour out of his grandmother’s basement in 1996. He also faced a lot of challenges until his company has become successful (Under Armour reached $US 1 Billion in revenue this 2015).

To know more about Kevin Plank and his Under Armour company, you should out the article published by Business Insider’s Richard Feloni. In the article, Plank also discussed the 2 biggest misconceptions entrepreneurs have.

Read the full article here: