How Snapchat became the darling of next gen social media

December 15, 2016 · Posted in Perth Business News · Comments Off on How Snapchat became the darling of next gen social media 

Image result for snapchat

For modern companies, social media marketing has been one huge source of traffic, particularly those targeting the younger demographic. It’s rare to find a successful company that doesn’t engage with Facebook, Twitter, and other social media platforms. But one platform that isn’t typically viewed from a marketing perspective is Snapchat.

Snapchat is the social media app that allows users to send limited-viewing-time, self-destructing video and picture messages. Some might consider this social networking site as an ideal platform, but the statistics might surprise you: Sumpto, a company focused on marketing to college-age individuals, found that 73% of college students would open a Snapchat from a familiar brand, and 45% would open one from an unfamiliar brand.

Immediacy of the experience is the most interesting thing about Snapchat. While there are workarounds to save the images, there’s still a time limit on how long it will be on the app. This is a great thing for marketers since you can add a sense of urgency.

Snapchat itself can make that easier, allowing you include captions and even draw on the picture in different colours. Keep in mind that many users use Snapchat for its high entertainment factor, so keep content as funny, quirky, or surprising as you can to keep users’ attention on your Snaps.

According to an article published by Smart Company Australia, Snapchat is the new darling of next gen social media. Find out why by reading this:

5 Inexpensive Ways To Promote A Product Launch

June 1, 2016 · Posted in Perth Business News · Comments Off on 5 Inexpensive Ways To Promote A Product Launch 

When you run a business, you need to go all the way to make it grow and become successful. If you are manufacturing your own product, you need to understand all the principles of manufacturing from starting with raw materials until the product is finished. Once you studied all of these, you now need to understand how to promote for this product and let the people know about it in order to purchase it.

Promoting your product is a vital aspect of business and something that you should spend time doing every day. Planning how or actively promoting your business should be something you dedicate at least an hour to within your working day. It may be not your priority these days but you need to remember that you may not be in the future, and you must be continuously searching for the new clients of the future.

There are many different ways to promote a product, and with today’s digital advancements, the communication of your businesses benefits and products doesn’t need to be a difficult task. There are many different media outlets, as well as printed advertising, and the internet has broadened the reach of so many businesses nowadays.

Technology has made our lives easier especially when promoting a business. One of the biggest advantages it gives is inexpensive product promotion. Click here for more details:

8 Mistakes To Avoid When Naming Your Business

January 6, 2016 · Posted in Perth Business News · Comments Off on 8 Mistakes To Avoid When Naming Your Business 

Have you already decided to quit your job and become your own boss? So you’ve made a decision the decision to start your own business because you got that great idea and you believe that you’re just a single step away to pursue your dream. You are one step away from becoming an entrepreneur, but you desperately need to create a business name…

perth businessWhen creating a name for your business, keep in mind that this task should not be taken lightly as there are many things to consider. Depending on what you want to do, where you want to do business, what industry you’re getting into, is the business local, national, or international.

Furthermore, there are several factors that could affect the way you name your business – does your company manufacture something, make something, sell something, buy something, trade something, or give something? Is it a non-profit organisation, or a family business? Each one of these factors can effect what your name should be.

Naming a business is not as simple as it should. Keep in mind that your business name serves as your brand, the one that will describe and represent what your business is all about. Hence you need to choose the best one for you.

Here are 8 mistakes to avoid when naming a business:

Under Armour CEO Kevin Plank reveals the 2 biggest misconceptions entrepreneurs have

November 17, 2015 · Posted in Perth Business News · Comments Off on Under Armour CEO Kevin Plank reveals the 2 biggest misconceptions entrepreneurs have 

With all the advancement in technology particularly the popularity of the internet and social media, the career of becoming an entrepreneur has become one of the driving forces in the economy. Today’s entrepreneurs are the ones that control the flow of the world’s economic growth making them valuable assets of the company.

Perth Business News

Kevin Plank, Under Armour CEO

Nowadays, entrepreneurs have made a major impact in the economy as their job has become so broad. As they continue to progress, their scope will continue to change the world.

There are many great reasons why many individuals decide to quit their jobs and decide to start their own business venture. One of which is that they want to be their own boss. Another reason is they want to feel the excitement of creating their own strategies and managerial techniques on how they can grow their company.

However, there are some things that bother aspiring entrepreneurs to get started – starting capital and dominating the market are two of the most common challenges aspiring businessmen faces.

Kevin Plank, the founder and CEO of Under Armour, was once a business aspirant who experienced such issues. According to Plank, he started Under Armour out of his grandmother’s basement in 1996. He also faced a lot of challenges until his company has become successful (Under Armour reached $US 1 Billion in revenue this 2015).

To know more about Kevin Plank and his Under Armour company, you should out the article published by Business Insider’s Richard Feloni. In the article, Plank also discussed the 2 biggest misconceptions entrepreneurs have.

Read the full article here: