How Snapchat became the darling of next gen social media

December 15, 2016 · Posted in Perth Business News 

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For modern companies, social media marketing has been one huge source of traffic, particularly those targeting the younger demographic. It’s rare to find a successful company that doesn’t engage with Facebook, Twitter, and other social media platforms. But one platform that isn’t typically viewed from a marketing perspective is Snapchat.

Snapchat is the social media app that allows users to send limited-viewing-time, self-destructing video and picture messages. Some might consider this social networking site as an ideal platform, but the statistics might surprise you: Sumpto, a company focused on marketing to college-age individuals, found that 73% of college students would open a Snapchat from a familiar brand, and 45% would open one from an unfamiliar brand.

Immediacy of the experience is the most interesting thing about Snapchat. While there are workarounds to save the images, there’s still a time limit on how long it will be on the app. This is a great thing for marketers since you can add a sense of urgency.

Snapchat itself can make that easier, allowing you include captions and even draw on the picture in different colours. Keep in mind that many users use Snapchat for its high entertainment factor, so keep content as funny, quirky, or surprising as you can to keep users’ attention on your Snaps.

According to an article published by Smart Company Australia, Snapchat is the new darling of next gen social media. Find out why by reading this: http://www.smartcompany.com.au/marketing/social-media/80097-snapchat-became-darling-next-gen-social-media

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