How to make Google My Business work for you

August 22, 2018 · Posted in Perth News 

You know how important your customers are to your business. But did you realise that your business is also important to your customers? Your business is helpful and can provide answers and solutions to your customers’ problems. Your business is a problem solver, but of course, with your own spin.

perth business

Google My Business

We are living in the age of information. Nowadays, people, especially your potential customers, are looking for a product or service that can solve their problems, bring entertainment, and make them feel better as a person, or overall make their lives easier. In that sense, your business makes Google “look good.” Google understands the importance your business plays in their “relevance” and “helpfulness”. That is why the search engine refers it searchers to your business. This the way Google rewards you by showing your business to more customers. As a business owner, Google’s reward could be a great opportunity for your small business to maximise your marketing channels. With that being said, Google My Business is an excellent tool wherein you can market or launch your product or service to your targeted customers. So whether your business runs from a physical address, an e-commerce website, or one that delivers goods and services to your customers – having an optimised Google My Business listing is advantageous.

So what is Google My Business? It is a free business listing where you input your business information. Google loves when you provide this information so that they can pass it along to the searcher. That’s because most searchers look for businesses based off of the product or service, specialty, and location. When signing up for your small business, you need to make sure that the information that you add about your business is accurate and consistent on Google My Business and other online directories your business is on to avoid negative effects to your online visibility. For more on how Google My Business can help your small business, check this out: